MarketEd Strategies is a boutique consultancy based in Dubai, UAE and led by Tanja Radivoevska. Tanja is a senior leader and an education industry expert with 16 years of experience in international education markets including higher education, ed tech, language learning and corporate training. Her work has taken her across Europe, Middle East and Africa, working with higher education institutions, government bodies, and local education companies.
Tanja's expertise includes product strategy and innovation, business strategy, and digital transformation of teaching and learning gained through diverse experiences at multinational and local companies. Some of her achievements include setting up the first regional product capability in the Middle East for McGraw-Hill Education and driving content development and technology to meet local curricula demands, conceptualizing and executing innovative digital solutions to transform learning and teaching at higher ed institutions in the MEA, and delivering a business transformation for a PE-owned education business focused on language learning and corporate training.
With access to academics, instructional designers and industry experts, combined with her own international experience and an MBA from London Business School, she is able to spearhead a range of projects for investors, ed tech and product organizations, as well as schools, higher education institutions and L&D organizations.
I had the pleasure of working with Tanja on a digital transformation project for our language institute. This happened at a critical time when new solutions had to be conceived to transform the way the business operated. Tanja approached the project with a practical and balanced perspective. Tanja also made sure that each member of the team was intimately involved during the entire process and knew exactly what was required of them to successfully deliver. Throughout the project, Tanja consistently showed a commitment to improving the institute's operations and the student experience through technology. I recommend Tanja for any education or learning organization seeking a pragmatic and knowledgeable partner in their digital transformation journey.
Dubai, UAE
I have known Tanja for almost fifteen years and worked with her on numerous occasions in my role of finance textbook author and dean of the School of Business Administration at the American University of Sharjah.
I highly value her higher education insights and expertise of the Middle Eastern markets in general, and that of the UAE in particular. Of her many qualities, what stands out most is the ability to drive higher education content and technology solutions to suit local needs and outcomes.
Suzhou, Jiangsu, China
Reinventing tertiary education to deliver graduate outcomes that align with increasingly higher expectations of employers requires transformative innovation of education business models. Tanja Radivoevska is a top enabler of innovation and value-addition in education. In my previous role leading strategy, innovation and change management at the Higher Colleges of Technology (UAE), I had the wonderful opportunity of working alongside Tanja for over four years in her capacity as McGraw-Hill's Program & Portfolio Manager for the Middle East. Tanja has the rare ability to fully understand vision, shape innovations, and customize resources to deliver unique value propositions to learners, meticulously track performance, and follow through on iterations to perfection. She is a truly dependable end-to-end partner and a highly valued professional.
Bangkok CIty, Thailand
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